MIEF had the privilege of being invited to visit Pentamaster in Penang, a leading automation solutions provider renowned for its expertise in designing and manufacturing advanced systems for various industries.
Group Executive Chairman Datuk Chuah Choon Bin, guided by the company motto "Do it right the first time," outlines his vision for business success through the "3D to Scale" strategy—Dissect, Diversify, and Dominate. This approach involves analyzing business challenges, diversifying offerings to reduce risks, and ultimately establishing dominance in selected market segments. He pairs this with the "3 Leverages to Sustain": Leverage Talents, Leverage Market Trends, and Leverage Quality, which are essential for maintaining a competitive edge and ensuring excellence.
Success, according to Datuk Chuah, is less about fame and more about effective management, particularly of employees, whom he considers the company’s most valuable asset. He stresses the importance of delegation and empowerment to cultivate loyalty and passion within the workforce.
He also highlights the role of Business Units (BUs) and OKRs (Objectives and Key Results), which provide strategic alignment and autonomy, ensuring that every part of the organization works towards common goals. The top 20 employees, who form the backbone of the company, are crucial in driving innovation and managing the broader team.

For young entrepreneurs, Datuk Chuah advises cultivating genuine passion for their business, leading by example, and staying involved in strategic decision-making while avoiding micromanagement.
Pentamaster, founded in 1991, is a leading automation solutions provider based in Penang, Malaysia, with a global customer base. The company is listed on Bursa Malaysia (Stock Code: 7160) and the Hong Kong Stock Exchange (Stock Code: 1665).